As part of Yahoo’s 20th anniversary, they reclaimed the iconic billboard along San Francisco’s stretch of Interstate 80. The Yahoo billboard is back to surprise and delight Bay Area commuters with fun messages from the company and its employees.
If you are wondering about Yahoo’s decision to take the billboard down, it was perhaps mostly a cost-cutting measure. The company was suffering with layoffs and struggling to remain relevant. The rent for the space, following Yahoo’s departure, was $65,000 a month, or $80,000 if the neon lighting was used. That’s a lot of dollars!
The billboard will continue to reach commuters with different topical messages tied to Yahoo products, properties and local events that touch their lives.
Is this the continued force to bring Yahoo back to its glory days? It’s another step in the right direction that’s for sure.