What the 2016 Election Cycle Is Teaching Us About Social Media

We will remember this election cycle for a long time. We’ll also remember it for what it’s taught us about social media.

No matter where you fall on the political spectrum, you probably haven’t seen anything quite like the 2016 election cycle. Technology has created an unprecedented level of transparency among the candidates – whether they want it to or not. Hillary Clinton’s emails and Donald Trump’s tweeting habits come to mind right away. Social media, in particular, is driving conversations, clarifying facts, and adding another layer of complexity to the process.

The Role of Social Media Has Changed this Election Cycle.

Social media played a major role in the 2012 election, but much is different in 2016. More users are comfortable interacting on popular platforms like Facebook, Twitter, Snapchat, and Instagram, and they’d be hard pressed to identify two more contentious candidates than Clinton and Trump.

Both candidates are playing an active role on multiple social media platforms. They both post on verified Twitter, Facebook, and Instagram accounts. In 2016, more voters are also using big data to identify trends in candidate activities and digital records to separate the truth from the lies. Here are some of the major social insights businesses can learn from during this interesting election cycle:

1. Social media connects people on a personal level.

2. People often go to social media first.

3. Go for a social media win, but keep your real goals in mind.

4. There’s always at least one fact checker.

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