Tag Archives: Social Media

What the 2016 Election Cycle Is Teaching Us About Social Media

We will remember this election cycle for a long time. We’ll also remember it for what it’s taught us about social media.

No matter where you fall on the political spectrum, you probably haven’t seen anything quite like the 2016 election cycle. Technology has created an unprecedented level of transparency among the candidates – whether they want it to or not. Hillary Clinton’s emails and Donald Trump’s tweeting habits come to mind right away. Social media, in particular, is driving conversations, clarifying facts, and adding another layer of complexity to the process.

The Role of Social Media Has Changed this Election Cycle.

Social media played a major role in the 2012 election, but much is different in 2016. More users are comfortable interacting on popular platforms like Facebook, Twitter, Snapchat, and Instagram, and they’d be hard pressed to identify two more contentious candidates than Clinton and Trump.

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Bull Horn

How to Survive the Election on Social Media

Congratulations! Other than a painstaking few more weeks, you’ve almost survived Election 2016 on social media.

After a video of Donald Trump making lewd comments was released on Friday, some people also reported this election had triggered unpleasant old memories and caused more stress.

Here are a few easy tricks to help you survive this election season.

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MySpace – The rise, greed, and fall of a social media giant.

In 2015, Sean Percival is a partner at Silicon Valley seed accelerator 500 Startups, but from 2009 to 2011, he was working at MySpace as its vice president of online marketing – just as the social network lost its crown to Facebook.

In a speech at the By:Larm conference in Oslo this week, Percival gave an insider’s view of what went wrong at MySpace, from the “massive spaghetti-ball mess” of its website and the “politics, greed” of parent company News Corporation to a doomed attempt to acquire music streaming service Spotify.

His talk was aimed at startups looking to learn the lessons from MySpace’s decline, but it seemed as relevant for the largest internet companies today, such as Facebook, as they seek to avoid a similar fate. Continue reading

A wanted man who taunted police on their own Facebook page, saying “catch me if you can”, has been arrested.

Logan Rhys James, 19, from Caerphilly, South Wales UK, had been on the run, a week after being released early from his prison sentence for street knife attack.

Gwent Police posted his mug shot on social media with an appeal for any information about his whereabouts.

But underneath James wrote a comment saying: “Haha catch me if you can wont see me slipping”.

Police said James was arrested in Caerphilly at about 17:50 GMT and was being held in police custody. Continue reading

Facebook Messenger App Creates Massive Controversy

First off, lets face it, no one reads the terms of service on anything. If you did, every app would scare you.

Second, the majority of the concerns are related to Android. Apple doesn’t let apps make phone calls or text people without your intervention.

Third, Messenger can do a lot of things like make phone calls and send text messages, so it needs your permission to do that. It’s not a one trick pony.

Fourth… just stop bitching about Facebook privacy. Either deal with it and use it, or close your account and use something else.

You give Facebook the power it needs to do whatever it wants by using it all the time. Without you, they’re nothing.
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The WORST Twitter Fails Blamed On Interns And Aides

Turns out that if you outsource your Twitter and Facebook status updates to people you pay very little to, and probably treat like crap, they’ll eventually turn on you. Who could see that coming?! Seriously, social media is an extension of your PR or marketing department. It’s not for some intern.

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Facebook is studying everything about you and it’s all your fault.

Run for the hills! Facebook, and well the whole internet, is tracking you! How do they get all this personal information? Oh, that’s right, you gave it to them willingly.

Facebook users and privacy advocates erupted in anger recently after New Scientist drew attention to a 2012 study in which Facebook researchers had attempted to manipulate users’ moods. “The company purposefully messed with people’s minds,” one privacy group complained to the Federal Trade Commission. Continue reading

Facebook Home – Addressing Privacy Concerns – Official Responses

Last week, Facebook announced Facebook Home , software which will make Android devices put the social network front and center, essentially turning a variety of smartphones into the long-rumored “Facebook phone.” Matters of privacy quickly became a focus of attention as GigaOm’s Om Malik and others questioned the possibility of increased access to personal information the social network’s new software would provide.

“Home doesn’t change anything related to your privacy settings on Facebook, and your privacy controls work the same with Home as they do everywhere else on Facebook,” according to blog post by Facebook staff addressing the concerns.

So, it’s the same, only different … right? Not entirely. Since Home does take over your Android phone, it also gains access to some things which hadn’t been previously touched by the social network. Continue reading

Viewership And Social Media Help March Madness Beat The Super Bowl In Ad Revenue Generation

The exciting 67 games spread across the NCAA Division I men’s basketball tournament are enough to bring weeks of joy to any college basketball fan. The same can likely be said for companies, whose marketing potential is greatly expanded during the course of March Madness as a result of the event’s significant viewership numbers.

When it comes to sporting events, March Madness may best be described as the “Super Bowl” of college sports. According to the NCAA, 181 million viewers tune in throughout the tournament across television, online and out-of-home platforms. 149 million people view the tournament via in-home television. That number exceeds the in-home viewership numbers of the five BCS bowl games combined, which reach 80 million in-home television viewers. Given these numbers, there is no shortage of advertisers salivating at the chance to have their product showcased during March Madness.

In addition to reaching hundreds of millions of viewers, March Madness’ particular target audience makes investing in ad space during the tournament more attractive to certain companies than others. 42 percent of all adults who watch the tournament on television are men between the ages of 25 and 54. This statistic motivated companies like Unilever Skincare to develop advertising campaigns specifically targeted at reaching this audience. “We know that men ages 25-54 are 57 percent more likely to watch the tournament than the average adult, which is why the tournament remains such an effective platform for us—we can connect with men in a hyper-relevant fashion with content that resonates,” said Unilever Skincare’s vice president of marketing, Rob Candelino.

Along with a wide television viewership opportunity, March Madness presents advertisers with the possibility of making a significant digital impact. According to the NCAA, 7.7 million social media comments about the tournament are made during telecasts. This social media dialogue extends beyond the game, to discussions about the NCAA’s March Madness corporate partners. The NCAA reports that there are 1.5 billion online conversations that occur about corporate partners throughout the tournament.

Seeing the possibility to gain an even greater reach through social media impressions, companies like Unilever Skincare integrated social media campaigns around their March Madness advertising. “Guys can engage with our NCAA relevant ‘Real Moments’ campaign across our Twitter, Facebook and Youtube channels, as well as through digital and mobile platforms. Our NCAA partnership helps our brands connect with men when they are plugged into and engaged in tournament action,” Candelino said.

With the perks corporations gain from March Madness advertising, it’s arguably not surprising that corporations spend more these days on March Madness ad buys than Super Bowl ad buys. According to Kantar Media , 266 different marketers have spent more than $5.9 billion on advertising during March Madness over the last decade. The biggest ad spend was seen during last year’s tournament, when advertisers spent just over $1 billion. This year’s Super Bowl raked in $976.3 million in advertising revenue. The social media reach of March Madness is arguably driving the increase in ad spends during March Madness, as ad spending has increased by 64 percent over the last two years.

Over the next few years, it will be worth watching to see if this March Madness ad spending trend continues. With the influx of social media over wider audiences, corporations will likely continue to see an increasing value in March Madness advertising. As such, the NCAA and its broadcasting partner, CBS, likely will see no limit to their advertising revenue generating potential.

via forbes

Gangs move between streets and social media

For monitoring gang activity, police have a free intelligence-gathering tool at their disposal: social media. This is just one example from Newport Virginia.

“The graffiti of old is now Facebook,” said Sgt. L.W. Spencer, who leads the gang enforcement unit at Newport Police Department. “They’re trying to portray a certain image in everything that they’re doing on Facebook.”

The communication and activities that play out on the streets have been extended to the Internet and sites like Facebook, MySpace, Twitter and YouTube, said Executive Director George Knox of the National Gang Crime Research Center, which supplies research to police. Gangs have long maintained a presence on the Internet, and the popularity of smartphones just makes it easier.

“From the perspective of police investigators, this is an intelligence gold mine because this is open source information,” Knox said. “It’s due diligence for any police department to take that stuff seriously.”

For instance, police made connections between several of the “Dump Squad” gang members in Newport News from a rap video they produced and released on YouTube more than two years ago, Spencer said, watching the video and pointing to the young men that were arrested. Group photos on Facebook show youth displaying gang hand signs and wearing gang colors or other symbols. Young people use Twitter like “walkie talkies” to alert each other to police presence in the area, Spencer said.

In April 2011, 11 men were charged in federal court with different gang-related crimes as members would identify their West Coast Bloods affiliation through Twitter, Facebook and MySpace photos, videos and posts, according to the indictment. The accused members of the Portsmouth-based gang have since been found guilty on various counts, with one man sentenced to life in prison on two counts of murder, according to online court records.

But social media alone doesn’t finish the investigation, as police have to corroborate and confirm any information, Spencer said. To use Facebook information in court, police also need to file search warrants.

“That’s just a piece of the puzzle,” said Sgt. Jason Price, a spokesman for the Hampton Police Division. “It just confirms what we already know.”

Newport News has about 60 active gangs, Spencer said. Hampton has about 10, said Sgt. Derrick Woolaston, supervisor of the police gang unit in Hampton.

The gangs may be as few as three people and are usually a neighborhood group claiming affiliation with either the Bloods or Crips, Spencer said. Often, police aren’t dealing with rival gang fighting so much as infighting, Spencer explained. However, what makes it difficult to accurately tally the number of Peninsula gangs, comprised mostly of youth, is that members switch from one gang to another, and even to supposedly rival gangs, Spencer said.

This is evident in Newport News police seeing more “amateur-like” graffiti combining symbols, Spencer said. Hampton is seeing less “tagging” and the graffiti there is also filled with mistakes, Woolaston said. Local gangs aren’t organized as portrayed on TV, and youth will join and switch gangs for acceptance or protection, Woolaston explained.

“There’s less criminality and more socialization,” Woolaston said, adding Hampton police are seeing fewer gang-related crimes compared to five years ago.

Youth continue to be influenced by the glamorization of the gang lifestyle as it appears in movies and music, police said.

The people committing the crimes would do so whether they were in a gang or not, Woolaston explained. Even so, proving gang affiliation in court can tack on more time for sentencing and make it easier for police to prosecute a gang’s future criminal activities, police said. Spencer said the streets in Newport News are safer than 15 years ago although police continue to monitor gang hot spots in the Southeast community, like 23rd and Chestnut Avenue, and 33rd Street and Roanoke Avenue.

As far as how gang members use social media, each person or gang member is different. Spencer said youth seem to use it to portray an image of “money, power and respect,” although some use it as an intimidation tool. Knox said gang members will post or message witnesses to keep them from testifying. Spencer said he hasn’t heard of gangs recruiting through social media in Newport News, although Knox said this happens across the country. In 2008, Hampton police charged a 15-year-old boy with making gang threats and recruitment of persons for a criminal street gang through MySpace.

Spencer advises parents to know what their kids are doing online, to pay attention to who “friends” them on Facebook and to be wary when their children don’t accept their friendship.

 via dailypress