Turns out that if you outsource your Twitter and Facebook status updates to people you pay very little to, and probably treat like crap, they’ll eventually turn on you. Who could see that coming?! Seriously, social media is an extension of your PR or marketing department. It’s not for some intern.
Run for the hills! Facebook, and well the whole internet, is tracking you! How do they get all this personal information? Oh, that’s right, you gave it to them willingly.
Facebook users and privacy advocates erupted in anger recently after New Scientist drew attention to a 2012 study in which Facebook researchers had attempted to manipulate users’ moods. “The company purposefully messed with people’s minds,” one privacy group complained to the Federal Trade Commission. Continue reading
Facebook reportedly is working on a news reading app similar to Flipboard, as it looks to cash in on Google Reader’s demise.
The Wall Street Journal reports that Facebook has been working on the project known internally as Reader for over a year, which means that the social network was planning the service before Google announced that it would shut down its identically named service.
ull details of the Facebook Reader service are still to be revealed, but it apparently will resemble Flipboard, aggregating stories from multiple sources and presenting them in a magazine style format. It apparently will arrive as an iOS and Android smartphone and tablet app first, rather than as an online service. It’s unclear whether a web version is also in development.
There’s no word on when Facebook is planning to announce the service, and there’s a chance that the project might not reach the market.
As well as looking to lure Google Reader users following its shutdown in one week, much like Digg, the report suggests that Facebook is continuing its push into the mobile market to impress its investors. Most recently, the firm tried to do this with the launch of its Facebook Home custom Android user interface, but reports suggest that this hasn’t gone down well with consumers.
While Facebook likely will struggle to compete with Flipboard, which already has around 50 million users, such a move could make sense for the social network. Rather than scrolling through their news feeds and leaving the app, Facebookers could use its news reading feature and spend more time browsing, enabling the firm to make more cash from ads.
Facebook said it does not comment on rumour or speculation.
story via theinquirer.net
This week Facebook announced a relatively small tweak. Any phrase with the # symbol before it would become clickable. Yes, it officially brought the hashtag, typically associated with Twitter, to its social network.
It’s a small feature change, sure, but it has far-reaching implications, especially in making what you say on Facebook more widely visible to others. Now, including a hashtag in your post will make it more easily discoverable by others. Facebook itself has said it is looking to make more public conversations on the service.
To that end, Facebook has clarified to ABC News that the new feature respects Facebook’s current privacy settings, similar to how its Graph Search works. Still, the fact that hashtags will make your status updates more visible across the network can be a bit disconcerting to some. As hashtags begin to roll out on the site, here are some privacy and safety items to keep in mind.
Review status update privacy settings.
Just like when Graph Search was introduced, it’s more important now to look at who you are sharing your posts with, especially if you have included a hashtag in it. Underneath any status or update is a small toggle that allows you to select the group of people you would like to share your update with, including friends, friends of friends, the public, etc.
Public posts have always appeared to anyone on Facebook, but there haven’t been easy ways to find them. Now, with hashtags, it will be very easy for people to look for posts on specific topics. For instance, a public post like “I’m so excited for #madmen” will appear to anyone who looks for the term “#madmen” on the service.
So what does it all mean? You want to be extra vigilant now at making sure you are only sharing posts with the people you intend to share them with. You can also set it so that it defaults to just your friends: Switch the toggle to “Friends” and it will automatically default to that setting on anything you share.
Review older posts with hashtags.
When Facebook turns on the hashtag functionality, it will automatically make hashtags from previous posts clickable. If you have previously said something with a hashtag that you might not want to be surfaced to a group of friends, you might want to delete that old post. Depending on how particular you are, you might want to consider going back and making sure that you’re O.K. with your old posts becoming more discoverable to your Facebook friends or to the public.
Review your friends and lists.
Now’s a very good time to review your settings and friends lists in general. As you likely know, you can create different lists of people, which can be given different access to your information. For instance, you might not want your coworkers to be able to see your frustrated updates during the day with the #ihatemyjob hashtag.
Go to your Friends list from your Timeline and you can see which of your friends is on which list. You can even create new lists and permissions for each list. With more precise lists, you can better control who will see your posts that include hashtags.
A report released last week from the Pew Internet & American Life Project found that Facebook remains the leading social network among US teenagers. It’s also the most reviled. While some teenagers interviewed by Pew claimed they “enjoyed using it”, the majority complained of “an increasing adult presence, high-pressure or otherwise negative social interactions (‘drama’), or feeling overwhelmed by others who share too much.”
In other words, Facebook - as any adult with a profile knows - feels a lot like high school. “I think Facebook can be fun, but also it’s drama central,” one 14-year-old girl said. “On Facebook, people imply things and say things, even just by a ‘like’, that they wouldn’t say in real life.”
Facebook is the living dead: the most popular, least relevant social network where teenagers and adults alike gather out of fear of missing out on things that don’t even make them happy.
“It’s so competitive to get the most likes [on a Facebook picture]. It’s like your social position,” said another.
Ninety-four percent of US teenagers maintain a Facebook profile, but that doesn’t mean they have to like it. “Honestly,” one 15-year-old girl told Pew, “I’m on it constantly but I hate it so much.”
If Facebook is high school, other social media platforms can function as opportunities to escape from Facebook’s pervasive social structure – the online equivalent to cutting class and hanging out beneath the bleachers. “While ‘drama’ is the result of normal teenage dynamics rather than anything specific to Facebook, teens are sometimes resentful toward Facebook from this negative association,” Pew reports.
Online spaces outside of Facebook - all of which attract just a fraction of Facebook’s teen user base - become places “where teens seek out spaces free of adults, and teens who want to avoid the drama of teenage life try to inhabit alternative social spaces.”
On Instagram, which is used by 11 per cent of teenagers, “people tend to not come off so mean,” one 13-year-old girl told Pew. “Because all they really want is for people [to] like their photos.” And the medium can influence the message: Instagram is perceived as a supportive environment, but on Facebook, “if they say something mean, it hurts more.”
Twitter, used by 26 per cent of US teens, can help cut through the drama of Facebook because “there’s only so much you can say,” one 18-year-old boy said. “On Facebook, they say so many details of things that you don’t want to know.”
Snapchat, which Pew didn’t collect subscription rates for, can help relieve teenagers of the identity maintenance pressures of Facebook, which logs users’ photos and comments for instant recall. “It’s better because I could pick the most embarrassing photo, and know that they’ll see it for 10 seconds, and then I’m done,” said one 13-year-old.
And Tumblr, used by 5 per cent of US teens, helps teenagers detach entirely from Facebook’s imposed social structure: “I like Tumblr because I don’t have to present a specific or false image of myself and I don’t have to interact with people I don’t necessarily want to talk to,” one 15-year-old girl said.
A 16-year-old boy told Pew he signed up for Twitter because “everyone’s saying Facebook’s dead.” But despite reports of a mass exodus, most people aren’t leaving. In fact, teenage Facebook usage climbed one percentage point between 2011 and 2012.
Facebook is the living dead: the most popular, least relevant social network where teenagers and adults alike gather out of fear of missing out on things that don’t even make them happy.
Facebook is “a major centre of teenage social interactions, both with the positives of friendship and social support and the negatives of drama and social expectations,” Pew reports. And without it, what would they make fun of on Tumblr?
Last week, Facebook announced Facebook Home , software which will make Android devices put the social network front and center, essentially turning a variety of smartphones into the long-rumored “Facebook phone.” Matters of privacy quickly became a focus of attention as GigaOm’s Om Malik and others questioned the possibility of increased access to personal information the social network’s new software would provide.
“Home doesn’t change anything related to your privacy settings on Facebook, and your privacy controls work the same with Home as they do everywhere else on Facebook,” according to blog post by Facebook staff addressing the concerns.
So, it’s the same, only different … right? Not entirely. Since Home does take over your Android phone, it also gains access to some things which hadn’t been previously touched by the social network.
“For example, Facebook maintains a list of the apps that you have in the Home app launcher,” the social network’s blog post offers. “Facebook could see that you launched a map application using the app launcher, but Facebook would not receive information about what directions you searched for or any other activity within the app itself.”
In the case of devices which come with Home preinstalled â€” the HTC First is the, well, first of these devices â€” Home is also able to display system notifications. This means further there are further details to take into consideration. “Since these notifications appear in Home, Facebook collects information about the notification (such as which app is generating them) but not the content of the notification itself,” Facebook’s Home FAQ page breaks down. Like the app information, these details are personally identifiable for 90 days. Then they are anonymized.
“We use this information for diagnostic purposes and to learn more about how people use our products so we can make improvements in the future,” a Facebook spokesperson clarified to NBC News. “For some of the system notifications, we need this information so we can serve the experience to users.” In plainer terms: How on earth can Facebook Home show you notifications unless it knows what the notifications are about.
Not all critics are placated by the explanation, however. Ars Technica speculated, “that while Home may not use location data any differently (than the Facebook app), it certainly has more opportunities to collect it.”
It’s not possible to opt out of having information collected for these purposes. If you want Facebook to delete whatever it has collected from you right away, you’d have to delete your Facebook account. If you just want to get rid of Facebook Home or some features, you can play around in its settings or uninstall it entirely.
The exciting 67 games spread across the NCAA Division I men’s basketball tournament are enough to bring weeks of joy to any college basketball fan. The same can likely be said for companies, whose marketing potential is greatly expanded during the course of March Madness as a result of the event’s significant viewership numbers.
When it comes to sporting events, March Madness may best be described as the “Super Bowl” of college sports. According to the NCAA, 181 million viewers tune in throughout the tournament across television, online and out-of-home platforms. 149 million people view the tournament via in-home television. That number exceeds the in-home viewership numbers of the five BCS bowl games combined, which reach 80 million in-home television viewers. Given these numbers, there is no shortage of advertisers salivating at the chance to have their product showcased during March Madness.
In addition to reaching hundreds of millions of viewers, March Madness’ particular target audience makes investing in ad space during the tournament more attractive to certain companies than others. 42 percent of all adults who watch the tournament on television are men between the ages of 25 and 54. This statistic motivated companies like Unilever Skincare to develop advertising campaigns specifically targeted at reaching this audience. “We know that men ages 25-54 are 57 percent more likely to watch the tournament than the average adult, which is why the tournament remains such an effective platform for usâ€”we can connect with men in a hyper-relevant fashion with content that resonates,” said Unilever Skincare’s vice president of marketing, Rob Candelino.
Along with a wide television viewership opportunity, March Madness presents advertisers with the possibility of making a significant digital impact. According to the NCAA, 7.7 million social media comments about the tournament are made during telecasts. This social media dialogue extends beyond the game, to discussions about the NCAA’s March Madness corporate partners. The NCAA reports that there are 1.5 billion online conversations that occur about corporate partners throughout the tournament.
Seeing the possibility to gain an even greater reach through social media impressions, companies like Unilever Skincare integrated social media campaigns around their March Madness advertising. “Guys can engage with our NCAA relevant ‘Real Moments’ campaign across our Twitter, Facebook and Youtube channels, as well as through digital and mobile platforms. Our NCAA partnership helps our brands connect with men when they are plugged into and engaged in tournament action,” Candelino said.
With the perks corporations gain from March Madness advertising, it’s arguably not surprising that corporations spend more these days on March Madness ad buys than Super Bowl ad buys. According to Kantar Media , 266 different marketers have spent more than $5.9 billion on advertising during March Madness over the last decade. The biggest ad spend was seen during last year’s tournament, when advertisers spent just over $1 billion. This year’s Super Bowl raked in $976.3 million in advertising revenue. The social media reach of March Madness is arguably driving the increase in ad spends during March Madness, as ad spending has increased by 64 percent over the last two years.
Over the next few years, it will be worth watching to see if this March Madness ad spending trend continues. With the influx of social media over wider audiences, corporations will likely continue to see an increasing value in March Madness advertising. As such, the NCAA and its broadcasting partner, CBS, likely will see no limit to their advertising revenue generating potential.
For monitoring gang activity, police have a free intelligence-gathering tool at their disposal: social media. This is just one example from Newport Virginia.
“The graffiti of old is now Facebook,” said Sgt. L.W. Spencer, who leads the gang enforcement unit at Newport Police Department. “They’re trying to portray a certain image in everything that they’re doing on Facebook.”
The communication and activities that play out on the streets have been extended to the Internet and sites like Facebook, MySpace, Twitter and YouTube, said Executive Director George Knox of the National Gang Crime Research Center, which supplies research to police. Gangs have long maintained a presence on the Internet, and the popularity of smartphones just makes it easier.
“From the perspective of police investigators, this is an intelligence gold mine because this is open source information,” Knox said. “It’s due diligence for any police department to take that stuff seriously.”
For instance, police made connections between several of the “Dump Squad” gang members in Newport News from a rap video they produced and released on YouTube more than two years ago, Spencer said, watching the video and pointing to the young men that were arrested. Group photos on Facebook show youth displaying gang hand signs and wearing gang colors or other symbols. Young people use Twitter like “walkie talkies” to alert each other to police presence in the area, Spencer said.
In April 2011, 11 men were charged in federal court with different gang-related crimes as members would identify their West Coast Bloods affiliation through Twitter, Facebook and MySpace photos, videos and posts, according to the indictment. The accused members of the Portsmouth-based gang have since been found guilty on various counts, with one man sentenced to life in prison on two counts of murder, according to online court records.
But social media alone doesn’t finish the investigation, as police have to corroborate and confirm any information, Spencer said. To use Facebook information in court, police also need to file search warrants.
“That’s just a piece of the puzzle,” said Sgt. Jason Price, a spokesman for the Hampton Police Division. “It just confirms what we already know.”
Newport News has about 60 active gangs, Spencer said. Hampton has about 10, said Sgt. Derrick Woolaston, supervisor of the police gang unit in Hampton.
The gangs may be as few as three people and are usually a neighborhood group claiming affiliation with either the Bloods or Crips, Spencer said. Often, police aren’t dealing with rival gang fighting so much as infighting, Spencer explained. However, what makes it difficult to accurately tally the number of Peninsula gangs, comprised mostly of youth, is that members switch from one gang to another, and even to supposedly rival gangs, Spencer said.
This is evident in Newport News police seeing more “amateur-like” graffiti combining symbols, Spencer said. Hampton is seeing less “tagging” and the graffiti there is also filled with mistakes, Woolaston said. Local gangs aren’t organized as portrayed on TV, and youth will join and switch gangs for acceptance or protection, Woolaston explained.
“There’s less criminality and more socialization,” Woolaston said, adding Hampton police are seeing fewer gang-related crimes compared to five years ago.
Youth continue to be influenced by the glamorization of the gang lifestyle as it appears in movies and music, police said.
The people committing the crimes would do so whether they were in a gang or not, Woolaston explained. Even so, proving gang affiliation in court can tack on more time for sentencing and make it easier for police to prosecute a gang’s future criminal activities, police said. Spencer said the streets in Newport News are safer than 15 years ago although police continue to monitor gang hot spots in the Southeast community, like 23rd and Chestnut Avenue, and 33rd Street and Roanoke Avenue.
As far as how gang members use social media, each person or gang member is different. Spencer said youth seem to use it to portray an image of “money, power and respect,” although some use it as an intimidation tool. Knox said gang members will post or message witnesses to keep them from testifying. Spencer said he hasn’t heard of gangs recruiting through social media in Newport News, although Knox said this happens across the country. In 2008, Hampton police charged a 15-year-old boy with making gang threats and recruitment of persons for a criminal street gang through MySpace.
Spencer advises parents to know what their kids are doing online, to pay attention to who “friends” them on Facebook and to be wary when their children don’t accept their friendship.
Comedians Jimmy Fallon and Jay Leno arrive in the press room at the Golden Globes awards ceremony in Beverly Hills on January 13, 2013.
As news began to surface this week that a promotion was in the works, Jimmy Fallon read through a series of tweets on-air at Late Night. The tweets were part of his recurring bit themed around a particular hashtag in this case, #WhyDontTheyMa keThat . (A personal favorite: A ‘nobody cares’ button on Facebook ).
Ideas like Late Night Hashtags demonstrate Fallon’s unrivaled ability to connect with fans to create show material. His rise to the top of late-night offers a lesson for those expecting to make it in the content business: If you can’t find ways to engage people in program creation, you might be dismissed for someone who can.
Ed Bark at CNN suggests that Twitter was the ace card that propelled Fallon into The Tonight Show chair, adding:
“if this indeed is Fallon’s time, it may be in large part because we live in very different times. The Internet-driven ‘social media’ didn’t exist during Carson’s storied 30-year reign. He simply had to deliver a conventional TV audience. He did so year after year against a variety of competitors in a much less crowded late-night field.”
If you look closer, Fallon’s rise is not only about Twitter, and goes beyond using social media tactics to amass a fan base. In Fallon’s case, similar to Conan O’Brien and Jimmy Kimmel, contributions from fans are core to their creative strategy. Social currency is baked directly into the material.
Is the late-night format dead as Alexandra Petri at The Washington Post now suggests? In a sense, yes â€“ the standalone, traditional model is no longer viable. But is that new? Fallon and his late-night contemporaries have optimized content for social engagement for years. They produce show material in multiple formats. They distribute content across many platforms. Because it’s good, their content shared widely across social networks. Tune-in may not sustain the franchise. NBC is betting multiplatform distribution and access to compelling content will.
Which brings us back to the product itself. Every week, Fallon challenges his eight million followers to come up with ideas based on games he creates (e.g., #howigotfired, #awkwarddate). These bits become global trending topics, some as quickly as in twelve minutes .
Think about that approach in contrast to Leno’s world and the previous generation of late-night ringleaders. Audiences like to engage with the hosts of programs they watch, and have easy means to do so. To meet that demand, NBC has elevated the socially-savviest of them all, one who surely bring a fresh, contemporary style to The Tonight Show.
The GOP primary in South Carolina’s first congressional district was almost completely unsurprising. Pundits expected Mark Sanford to ride name recognition into a runoff berth, then to have the advantage in the runoff itself. He did. The only surprise along the way was the defeat of State Sen. Larry Grooms at the hands of Curtis Bostic, a social conservative who edged him for the right to go mano-a-mano contra Sanford.
The only botched prediction I could find, really,Â was this one.
An independent analysis by political observer Laughton Chandler has predicted a GOP winner of Tuesday’s runoff election:Â Curtis Bostic.
The prediction was made by analyzing social media. According to the data, Bostic will win with more than 55 percent of the vote. His rival would earn more than 44 percent of the vote.
What in the what? The actual result was 25 points off that: Sanford 57, Bostic 43. Why was a “social media analysis” so wrong?
Simple: The Bostic campaign bet late on social media without really understanding its relevance. In the short two-week stretch of the runoff, the campaign hired roving new media guru Ali Akbar to beef up its presence. Akbar bought the web domain “TrustCurtis.com,” and hashtagged the slogan. Rick Santorum, whose PAC has co-sponsored Akbar’s CPAC “Blog Bash” parties for two years running, flew down to South Carolina for one day of campaign events with Bostic. On Twitter, certainly, mentions of Bostic surged from nothing to something. ViralRead.com, a news site co-founded by Akbar in 2012, became a one-stop shop for #SC01 news, with a jaundiced view of Sanford.
Sanford’s allies responded with LOLs. Wes Donohue, a media strategist for Sanford,Â repeatedly mockedÂ the Bostic strategy with tweets. “#trustcurtisÂ to hire the same bloggers who were paid to smear Mitt Romney,” he wrote.Â “#trustbostic to fund an out-of-state blogger to smear a South Carolinian.”
The Sanfordites didn’t really understand the play. The April 2 election was going to be low-turnout. In 2010, for example, the runoff that started Tim Scott’s ascent to Congress saw 68,000 votes cast. The April 2 election turnout was around 47,000. What difference did it make if bloggers outside the district suddenly cared about Bostic?
“This campaign needed delegation and a solid field plan if they didn’t have the funds to build rapid name-ID against a candidate with negative nameÂ recognition,” Akbar told me this morning, before heading back home from the district. “The Bostic campaign had neither. But it did have a candidate of extreme integrity. If we had one more week, we could’ve got in on fate and momentum.”