Monthly Archives: January 2013

Myspace reborn: Hands on with a social networking comeback

New MySpace

I’ll be honest—until very recently, I hadn’t visited Myspace.com since 2008. By that time, Facebook was the king of social networks and Myspace was just the court jester, often mocked as an outdated platform with tacky user profiles mainly frequented by high school students, creepy men, and scenesters.

But in September 2012, Myspace announced a total overhaul and redesign. A flashy video trailer starring Justin Timberlake showed off a fresh, side-scrolling layout, with large pictures, a music player, and a new way to interact with other Myspace users. People started talking and headed over to the site to request early access to the new Myspace beta site. Everyone wanted in, but invitations were scarce.

Myspace was suddenly cool again.

New Myspace finally opened to the public on January 14, and the initial buzz has continued. I started using the site regularly again in November 2012; here’s an account of my rediscovery of the newest old social network on the block.

Not your old Myspace

The first thing to note is that the original Myspace.com (now referred to as Classic Myspace) and New Myspace are, at present, completely different sites. If you still have active Classic Myspace accounts, your profiles won’t be imported to the new site automatically, though you can to create your New Myspace account. (Alternatively, you can create your account by logging in through Facebook or Twitter.)

It has come a long way since the beloved, gaudy (ugly) customizable profiles of the early 2000s, but Classic Myspace still focuses on connecting with friends—an almost hopeless objective considering that Facebook has become ubiquitous as a tool for that purpose.

New Myspace is about discovering new people, artists, music, and other content, and connecting to an individual’s work in a different way. The site layout has an altered look and feel from its older sibling, along with a new login page at new.myspace.com.

Ali Tahmasbi, Myspace’s vice president of product development, explains that the team needed to start from scratch to create what it wanted. “The legacy code from our old site was hard to build on, so we had to make the investment in a brand-new site,” he said.

Keep reading at TechHive.com